Avanos Medical, Inc. Launches Game Ready® Over-the-Counter Recovery System in the U.S.

Avanos Medical, Inc. Launches Game Ready® Over-the-Counter Recovery System in the U.S.

PR Newswire

Game Ready cold and compression technology is now available directly to U.S. consumers without a prescription

ALPHARETTA, Ga., Oct. 1, 2026 /PRNewswire/ — Avanos Medical, Inc. today announced the U.S. launch of the Game Ready over-the-counter (OTC) system, making the brand’s cold and compression technology available directly to consumers without a prescription. The system delivers therapeutic cooling, reduces soreness, and supports recovery after exercise, sports, and everyday activity.

“Game Ready has long been trusted by elite athletes and clinicians, and this launch makes the technology available to more people,” said Dave Pacitti, chief executive officer of Avanos Medical. “It’s an important step in growing the Game Ready brand while helping more people recover, stay active, and get back to what matters.”

The OTC system incorporates the same core technology and functionality as the prescription Game Ready system, with labeling, packaging, and indications tailored for consumer use. It is intended for general recovery and wellness, while Game Ready’s prescription system will continue to support clinical, post-surgical, and healthcare provider-directed applications.

“Making Game Ready available over the counter gives active consumers a simpler, more convenient way to incorporate trusted cold and compression technology into their regular recovery routines,” said Kelly Hansen, senior director, Game Ready Sales & Marketing.

The Game Ready OTC system is now available in the United States through GameReady.com and Amazon.com.

For more information, visit GameReady.com.

About Game Ready

Game Ready is a leading recovery brand offering innovative cold and compression therapy systems used by athletes, patients, and healthcare professionals around the world. Game Ready is part of Avanos Medical and is committed to helping people recover and get back to what matters. To learn more, visit GameReady.com.

About Avanos Medical, Inc.

Avanos Medical, Inc. is a medical technology company focused on delivering clinically superior medical device solutions that will help patients get back to what matters. Headquartered in Alpharetta, Georgia, we are committed to addressing some of today’s most important healthcare needs, including providing a vital lifeline for nutrition to patients from hospital to home, and reducing the use of opioids while helping patients move from surgery to recovery. We develop, manufacture and market our recognized brands globally and hold leading market positions in multiple categories across our portfolio. For more information, visit avanos.com and follow Avanos Medical on X (@AvanosMedical), LinkedIn and Facebook.

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SOURCE Avanos Medical