NEW YORK, Nov. 04, 2026 (GLOBE NEWSWIRE) — Attain, today announced an integration with Amazon Ads DVA+ that enables native activation of Attain’s purchase-based audiences. The result is a direct path for advertisers to reach high-intent consumers across the full range of inventory of Amazon Ads DVA+.
The announcement marks the next chapter in Attain and Amazon’s partnership. In 2025, Attain became one of the first automated offline sales lift measurement partners of the former Amazon DSP- giving advertisers greater visibility into sales outcomes beyond Amazon’s retail footprint. Today’s expansion brings that same foundation of purchase intelligence further upstream in the campaign lifecycle.
Attain’s newly expanded omni-retailer taxonomy introduces an enhanced level of depth and breadth, enabling advertisers on Amazon Ads DVA+ to segment consumers by retailer or combination of retailers, purchase category, and shopping channel (online or in-store). Attain’s audiences are built from permissioned, organic spending across tens of thousands of merchants and brands, with signals refreshed daily. This gives brands an ability to understand and reach consumers based on how and where they transact across the broader retail landscape.
“Consumers don’t live inside one retail channel or one ecosystem. Their purchase behavior spans all of them,” said Brian Mandelbaum, CEO and co-founder of Attain. “Advertisers have always wanted to build campaigns around what people actually buy, but the challenge has been getting that signal fast enough to act on it. This partnership brings together more purchase signals to improve outcomes for advertisers.”
Unlocking value for endemic and non-endemic categories
For brands that sell on Amazon, this unlocks more visibility, allowing them to discover and target audiences based on a broader view of shopping habits, competitor dynamics, and customer loyalty. For non-endemic Amazon advertisers – including QSR, travel, financial services, entertainment and automotive brands running full-funnel campaigns across third-party inventory or Amazon’s owned channels, like Prime Video – it allows visibility into transactions that happen entirely outside of Amazon, as well.
“We’ve already seen firsthand the value of Attain’s purchase signals, both in the quality of the signals and the breadth of consumer behavior it gives us visibility into,” said Aurora Brennan, SVP, Media Director, Tombras. “That broader view helps us understand what consumers are actually doing across retailers and categories. Having that signal flow directly into Amazon Ads DVA+ makes something we already knew was valuable significantly easier to put to work for our clients.”
“The real opportunity today isn’t just better intelligence, it’s removing the friction between insight and execution,” said Ben Grossman, Managing Director, Applied AI Strategy at Publicis Groupe. “The ability to access Attain’s signals directly within Amazon Ads DVA+ is a meaningful step toward a more connected, intelligent media ecosystem, where we can move faster, make more informed decisions, and ultimately drive better outcomes for our clients.”
“We’ve spent years building audiences around proxies for what consumers might do. Purchase behavior tells us what they actually did,” said Aisha Khan, Head of Dentsu Commerce, North America. “Making that signal directly available in Amazon Ads DVA+ gives advertisers an additional level of intelligence to build from, especially as the industry looks for stronger, more durable signals of consumer behavior.”
The integration is live today, with Attain’s purchase-based audiences now natively available within Amazon Ads DVA+.
About Attain:
Attain is the most trusted and comprehensive source for permissioned, real-time purchase data in the United States. By connecting directly with over 14 million consumers, Attain delivers unmatched accuracy and scale across audience activation, insights, and in-flight optimization, and measurement, helping marketers tie every dollar of media to real-world sales outcomes. Attain’s portfolio of owned and operated apps, spanning financial wellness and shopping rewards, empowers consumers to receive everyday value in exchange for the explicit permission to use their data for research, insights, and targeted advertising. For more information, visit attainoutcomes.com.
Media Contact:
Aimee Miller
aimee@broadsheetcomms.com
Media gallery
