HI-CHEW® Brings Back Halloween Mystery Mix with an All-New Secret Flavor to Uncover

PR Newswire

IRVINE, Calif., Aug. 27, 2026

Featuring Green Apple, Orange Creamsicle, Cotton Candy and a secret new flavor hidden in every bag for a frightfully fun guessing game.

IRVINE, Calif., Aug. 27, 2026 /PRNewswire/ — HI-CHEW^®, the immensely fruity, intensely chewy candy brand is embracing the unknown this Halloween with the return of its HI-CHEW^® Halloween Mystery Mix. This limited-edition assortment features three fan-favorite flavors with one mysterious chew lurking beneath the shadows of every bag, waiting for its jolt of discovery. Available for a limited time, HI-CHEW^® Halloween Mystery Mix provides a frightfully fun flavor that will keep Halloween enthusiasts and candy fans guessing with every bite.

HI-CHEW® brings back the Halloween Mystery Mix, featuring Green Apple, Orange Creamsicle, Cotton Candy and a secret new flavor hidden in every bag for a frightfully fun guessing game.

Back by popular demand, HI-CHEW^® Halloween Mystery Mix returns with an all-new lineup of fan-favorite flavors, including Green Apple, Orange Creamsicle, and Cotton Candy, plus one brand-new Mystery Flavor that challenges fans to uncover its top-secret taste. Disguised as an all-white chewlet, the never-before-revealed flavor adds an extra layer of intrigue, turning every chew into a deliciously fun taste-testing adventure. Adding to the mystery, HI-CHEW’s mischievous mascot, Chewbie, receives a monstrously fun Halloween makeover, appearing on the packaging in a Frankenstein’s Monster-inspired costume. Surrounded by creepy crawlers and spooky surprises, Chewbie’s transformed look offers fans a glimpse into the mad-scientist-inspired mystery waiting to be discovered inside every bag of HI-CHEW^® Halloween Mystery Mix.

“Today’s consumers are looking for more than just flavor innovation. They want fun, engaging snacking experiences that spark curiosity and excitement,” said Teruhiro Kawabe (Terry), Chief Representative for the USA and President & CEO of Morinaga America, Inc. “HI-CHEW^® Halloween Mystery Mix delivers both, combining bold flavors with an element of surprise that transforms candy into a playful guessing game. The excitement of not knowing which flavor awaits inside every wrapper makes each chew even more fun, and we’re thrilled to give fans a uniquely interactive way to enjoy HI-CHEW^® this Halloween season.”

The excitement doesn’t end with the first chew. This Halloween season, HI-CHEW^® will invite fans nationwide to put their taste buds to the test with a flavor-guessing challenge inspired by the all-new Mystery Flavor, which will be launching on September 15. For the candy connoisseurs or those who simply love a good mystery, the hunt for clues is just getting started. Follow HI-CHEW^® on social media to be among the first to uncover upcoming details and join the fun.

HI-CHEW^® Halloween Mystery Mix is available in 5.6 oz and 11.6 oz stand-up pouches at major retailers nationwide, including Kroger, Target, Albertsons, and more. Fans can also purchase the limited-edition mix on HI-CHEW.com. Perfect for trick-or-treating, Halloween parties, movie marathons, and other festive celebrations, the individually wrapped chewlets deliver a frightfully fruity experience with every bite.

HI-CHEW^® is made with concentrated fruit juices, and both natural and artificial flavors, and contains no colors from synthetic sources. HI-CHEW^® is also gluten-free. To learn more about HI-CHEW^®, visit HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).

About Morinaga America, Inc.:
Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW^®, HI-SOFT^™, Chargel^™, and My/Mochi in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 500 flavors of HI-CHEW^® debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

About HI-CHEW^®:
Choose Different. Choose Fun. Chew HI-CHEW^®. The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW^® has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout the rest of Asia and in the United States. In the United States, HI-CHEW^® is currently offered in sticks, peg bags and stand-up pouches. The HI-CHEW^® sticks come in a variety of flavors including Strawberry, Green Apple, Mango, Grape, Banana, Sweet & Sour Watermelon, Blue Raspberry, and new Lychee & Raspberry. HI-CHEW^® also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix, Reduced Sugar, Dessert Mix, and Getaway Mix. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, Infrusions Orchard Mix, Dessert Mix, and Getaway Mix. HI-CHEW^® Bites are unwrapped in bite-size packaging in Mango, Green Apple, and Strawberry flavors. HI-CHEW^® Gummies and HI-CHEW^® Gummies Sour reimagine the brand’s iconic chewlets in a new gummy form. HI-CHEW^® is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW^® continues to expand fruity, chewy flavor offerings annually. In 2020, HI-CHEW^® won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019. For more information, visit HI-CHEW.com.