The Official Peanut of Bowl Season expands its postseason lineup with in-stadium fan experiences at Nissan Stadium on Dec. 30

NASHVILLE, Tenn., Oct. 7, 2026 /PRNewswire/ — The Official Peanut of Bowl Season is headed to Music City. Hampton Farms has signed on as a supporting sponsor of the 2026 Liberty Mutual Music City Bowl, bringing its mascot, Peanut Pete, and a slate of fan experiences to Nissan Stadium on Dec. 30.

The sponsorship expands Hampton Farms’ growing investment in college football and puts the brand in front of fans at one of bowl season’s marquee matchups. Fans can expect mascot appearances, interactive moments throughout the stadium and a few surprises from the brand on game day.

The Music City Bowl partnership builds on Hampton Farms’ role as the Official Peanut of Bowl Season, which connects the brand with college football fans throughout the postseason.

“Peanuts are already a great game day snack, so this is a natural fit for us,” said Eric Boonshaft, senior director of marketing at Hampton Farms. “As the Official Peanut of Bowl Season, we already have a strong connection to college football. The Liberty Mutual Music City Bowl gives us another opportunity to have some fun with fans, add to the game day experience and maybe bring a few surprises along the way. Nashville is one of our favorite cities, which makes being part of this game even more exciting.”

“We’re excited to welcome Hampton Farms and Peanut Pete to the Liberty Mutual Music City Bowl,” said Monica Petrone, director of marketing and strategy for the Nashville Sports Council. “Game day is about more than what happens on the field. It’s the atmosphere, the traditions, the food and the experiences fans share throughout the day. Hampton Farms brings a fun personality to the game that we think our fans will really enjoy.”

The 2026 Liberty Mutual Music City Bowl kicks off at 2 p.m. CST (3 p.m. EST) Dec. 30 at Nissan Stadium in Nashville. Tickets and game information are available at musiccitybowl.com. To learn more about Hampton Farms, visit hamptonfarms.com.

About Hampton Farms
Hampton Farms is America’s leading supplier of the freshest, highest-quality of in-shell peanuts from seed to shelf. Since 1917, the family of companies has been dedicated to producing the finest nut-based food products and services with honesty, integrity and a deep respect for American farmers. As a family-owned and operated business, Hampton Farms roasts and packages in North Carolina, Virginia, Massachusetts, California, Texas and New Mexico facilities, producing goods for retailers, stadiums, restaurants and other food manufacturers. To learn more, visit hamptonfarms.com.

About the Music City Bowl
The Music City Bowl (501(c)(3) non-profit organization) is an annual post-season collegiate bowl featuring the Big Ten and Southeastern Conferences. Since its inception, the bowl has produced over $400 million in direct economic impact. Distributed nationally to millions of viewers and listeners on ESPN and ESPN Radio, the bowl is Nashville’s holiday tradition. For more information, call the Bowl office at 615-743-3130 or visit the Bowl online at www.MusicCityBowl.com. 

About the Nashville Sports Council
The Nashville Sports Council, Inc. is a private, non-profit, membership-based organization of area companies and individual sports enthusiasts. Created in 1992, the Nashville Sports Council’s mission is to positively impact the economy and quality of life of the Greater Nashville Area by attracting and promoting professional and amateur sporting events. The Nashville Sports Council has hosted hundreds of major sporting events, generating more than $1.4 billion in direct economic impact for the region. For more information, call 615-743-3120 or visit NashvilleSports.com. Follow the Nashville Sports Council on Facebook, Instagram and Twitter.

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SOURCE Hampton Farms